Client: Ellie Fun Day: Narnia Holiday Launch
The Challenge: Develop a test campaign for Ellie Fun Day’s market entry into clothing. Design and prototype products based on dead-stock fabric to tell a cohesive brand story.
The Outcome: We conceptualized a micro-collection based on the relationship between Lucy and Mr. Tumnus from the Chronicles of Narnia series. By utilizing deadstock fabric we were able to bypass fabric minimums to test the market for EFD. We leveraged the high buying holiday season and we were able to gather data on the best selling products and at which price-points. This set the trajectory for EFD to delve into investing more into children’s wear.
The marketing campaign consisted of several teasers that played off of the children’s expressions of anticipation. Strategic Headline copy was conceptualized to fit the celebratory holiday photo season.
