Client: EllieFunDay: Pigment Collection
The Challenge: Design a core collection of products that would increase EFD’s revenue and product offerings while still leveraging one base fabric due to EFD’s limited buy requirements.
The Outcome: Through trend analysis, customer feedback and prototyping of new SKUs we designed the Pigment Collection based on the natural pigments of the earth. A collection of 5 colorways was developed and implemented across EFD’s core products. New SKUs were added to complement the offering that would fit the gifting sector, which included kimono sets, booties, swaddles, hats and bibs. This added collection increased EFD’s revenue by 50%.
