Client: Safeway
The Challenge: Design Safeways corporate social responsibility report to highlight it’s first LEED Certified grocery store while incorporating Braille for visually impaired readers.
The Outcome: Designed a CSR based on curated stories from local farmers, suppliers, employees to highlight Safeway’s commitment to their four pillars of social responsibility. The report contains updates such as Safeway's significant progress toward its industry-leading goal to responsibly source all of its fresh and frozen seafood by the end of 2015. By utilizing specific whitespace in appropriate areas, we incorporated Braille into the CSR to accommodate more readers.
