Client: Applied Materials Branding 

The Challenge: Design an attractive branding collateral for a blue chip tech company to attract new talent and market their products in a competitive landscape.

The Outcome: Built brand presence in the highly competitive semiconductor and solar production space. Conceptualized a recruiting campaign of people silhouetted against an innovative graphic with the body copy “Flex Your Brain”. The use of chalkboard sketches alluded to the thought processes and to Applied Materials umbrella tagline “Think it. Apply it.”