ATMI: Carbon
Client: ATMI : Carbon
The Challenge: Brand and develop a visual identity for a new precision absorbent that removes carbon emissions from industrial processes and power plants 90% more efficiently than other products on the market.
The Outcome: Developed a USP, visual identity, iconography and marketing collateral to convey ATMI’s new technology. ATMI is working with partners to develop a small commercial demonstration within one to two years to test and deploy this new product.
IDEATION
The challenge presented to our team was to name and create a visual identity for a precision adsorbent. The first challenge in our ideation phase was to explore visual expressions of what this adsorbent needed to represent. From there options were presented to express how this visual identity would be be roled out in various formats.
PACKAGING CONCEPTS
FINAL CONCEPT
