Client: Ellie Fun Day Advent
The Challenge: Design a holiday freemium activity to capture emails for Ellie Fun Day’s newsletter signup.
The Outcome: We designed a DIY Advent Calendar with 25 days of “ADVENTures”. Each day featured an adventure for families to try from recreating a scene from “ELF”, to ice-blocking down a hill. We created a character named Twinkle the other Elf which performed many of these activities on this ADVENTure list to encourage children to participate which was distributed through YouTube and our other social channels. This became Ellie Fun Day’s most downloaded freemium to date.
