The Challenge: School girls and women in India were faced with a lack of access to free menstrual hygiene products during the pandemic. More often than not economically challenged school girls received these products free, but due to school closures they were not able to access this service.
The Outcome: A reusable menstrual pad was prototyped in conjunction with the NGO, Mahalir Aran Trust in Tamil Nadu, India. Through EFD’s platform, we developed a 1 for 10 campaign, where for every dress a customer purchased 10 reusable menstrual pads were distributed to the local community. Through a combination of a GoFund Me and a Buy 1 donate 10 Dress campaign, EFD donated 10,000 menstrual pads to women in need. Major influencers like Eva Chen, and The Period Project contributed to the success of this project.
