Client: Wausau Papers
The Challenge: Design promotional collateral materials for Wausau Papers, Royal Collection, a more affordable paper suite while enticing designers to see it’s performance against more higher costing paper lines.
The Outcome: Redefined the Royal Paper lines by utilizing masterful typography, printing techniques, and die-cutting processes to display the paper’s performance by showing high cost applications vs. low cost applications. Reconceptualized and rebranded the paper line to “Royal Re/ defined : affordable extravagance”
